Online Brand Protection

A trademark portfolio is a living asset that must keep pace with growth and change in the business.  Accordingly, we focus on the building and protection of brand equity around the world.  With an in-depth understanding of our clients’ businesses, we conduct comprehensive assessments of their brands and determine how best to protect them based on their value as company assets.  Ultimately, the protection of a brand may be minimal or extensive, depending on an individual company’s needs.

Trademark Registration

Trademarks are key to giving your business a distinctive character, allowing your target public to clearly distinguish it from the rest. Therefore, they are essential for corporate and commercial success, granting you the exclusive right to use the words, images, and logos associated with your goods or services, and to strengthen the credibility and reputation of your business.

Obtaining a trademark

Trademarks can protect words, phrases, pictures, symbols or sounds that distinguish your goods and services from competitors. Trademarks can be very valuable and are relatively easy to obtain, so long as the mark is not confusingly similar in use to someone else’s mark. Trademarks are useful to protect your business name, product names and any slogans associated with your business. 

You can establish common law trademark rights simply by using the trademark in commerce. These common law rights include the right to prevent others from using the same or a confusingly similar mark in the same market area. Federal and state laws provide a registration process that allows trademark owners to document their exclusive ownership of, and right to use, a trademark. Federal registration is particularly valuable because it provides for nationwide protection, a federal forum for enforcement and penalties against infringement not available with common law protection or a state registration.

Difference between a domain name and a trademark

A domain name can be registrable as a trademark if it functions to identify the source of particular goods or services. Examples include the use of the domain name on the actual pages of a website offering services, off-line use of the domain name as something more than just a URL address, such as use of the domain name on marketing or promotional materials for services, and use of the domain name on packaging for a product. 

A domain name is human readable Internet address. While your domain name and your trademark may be the same word or phrase, they are different things. A domain name is human readable Internet address. It is the name that users/customers type into their Internet browser to access your website. The right to use a domain name is regulated by domain name registrars. You can obtain a domain name by purchasing it from the registrar for your particular domain name.

Application Form

Submit a brief inquiry form with countries you intend to register your trademark in.