We provide a retailers with strategic advice on domain name management and brand protection strategies. We work with them helping them to protect their brand online through:
- Domain name portfolio management
- Domain name acquisition and recovery services
- Domain name watching
- Brand monitoring
- New gTLD services
Today’s cyber-criminals are clever, and the counterfeit market continues to grow as fake websites look more realistic and illegitimate offers are made more enticing. With retailers depending on broad supply and distribution chains, FMCG goods have become a prominent target.
At the same time, the internet has brought increased competition from new online only channels and small start-ups who can be more agile and provide exceptionally high quality service. Alongside this, issues of online brand protection, imitation, and fraud cause all manner of headaches for retailers.