As Coco Chanel once said: “in order to be irreplaceable one must always be different.” That's why Intellectual Property is so relevant in the Fashion Industry
We help clients find, prioritize and counter all types of online infringements, stemming the loss of revenue and the negative impact it can have on your brand’s reputation.
Despite challenging times for the global economy, luxury goods have continued to perform well as the desire for high quality, well respected brands has continued unabated. High margins, improved manufacturing techniques and the ubiquity of the internet make this an attractive sector for counterfeits. Listings offering counterfeit goods on marketplaces such as eBay, Alibaba and Amazon present a clear challenge to brand owners, and can result in loss of revenue, reputational damage and brand dilution. Brand management teams need to continually monitor and take action on such infringements to maintain the value of their brand.
We provide a range of luxury goods companies with strategic advice on domain name management and brand protection strategies. We work with them helping them to protect their brand online through:
- Domain name portfolio management
- Domain name acquisition and recovery services
- Domain name watching
- Brand monitoring
- New gTLD services
We help keep your domain portfolio safe. We have established links with law enforcement, registrars and registries enabling expedited domain take downs. Our service helps protect your brand and your revenue.